Originally posted on Gigaom:
It’s no secret that most of us are starting to watch more and more video on the Internet today, as opposed to regular TV. What’s not so well understood is just how much more room online video has to grow, as a percentage of our total video consumption — and the pain that’s going to inflict on Internet service providers whose high-speed pipes are already close to bursting.
After spending the last decade developing products for these ISPs and hearing firsthand the challenges they’re experiencing, I founded a new company, Qwilt, at work on a solution I feel will benefit both operators and consumers.
Consider: Americans today watch an average of five hours a day of regular TV (depressing but true). Yet they consume only a few minutes of online video per day. That balance is changing dramatically with the rapid growth of video delivered through Web services like Netflix, HBO-Go, Amazon.com, Facebook, YouTube, Hulu, Xfinity-TV and others. It may not be too long before many of us will be hitting the volume caps set by carriers while consuming legitimate services of this kind.