Back in December, Robin wrote about a Detroit app development startup called Rock City Apps, which had just raised a seed round of funding for its stealth iPhone app, UpTo. At the time, Rock City Co-founder and CEO Greg Schwartz (also the former CEO/co-founder of Mobatech and a director of business development at Warner Music) said that the “platform focused on the future tense that makes sharing calendar events simple and social,” but wasn’t able to say more.
We’ve since caught up with Schwartz to learn more about UpTo, which recently went live on the App Store, and it turns out there weren’t any smoke and mirrors in that description.
So what’s all this about future tense? Well, Schwartz explains that, while many of us love to share on Foursquare, Facebook, Twitter, Instagram, and beyond, most of the content being shared is either in near-realtime or has already…
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