Cha Ching for Rowling!
A milestone today in the world of publishing, as Pottermore.com, the site dedicated to all digital things Harry Potter, opened for business as the exclusive distributor of Harry Potter e-books and audiobooks. This marks the first time that a major author has ventured forth to offer e-books directly to the public, bypassing publishers’ sites and online bookstores in the process, to allow readers to buy the content direct and then sideload it to their reading platform of choice.
And such is the weight of Harry Potter that Pottermore even got some (but not all) of the biggest book portals, Amazon and Barnes & Noble, to agree to link to Pottermore in affiliate marketing arrangements, rather than routing sales through their own systems (Amazon explains how this works; B&N just links directly through).
No small feat, but is this a sign of how e-books — and perhaps…
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