Should Netflix be scared?
Hulu Plus, Hulu’s paid subscription service, has hit 2 million users and is helping put the company’s revenue on a faster pace than last year, said Hulu’s CEO Jason Kilar. Speaking at the Ad Age Digital conference in New York, Kilar said the milestone makes Hulu Plus the fastest growing video subscription service in the U.S. to hit the 2 million subscriber mark.
Kilar said the company is off to a faster revenue pace than last year, when Hulu grew revenue by 60 percent over the previous year to $420 million. He said the growth of Hulu Plus along with the robust online advertising market are helping accelerate Hulu’s revenue growth. Kilar said the $8-dollar-a-month Hulu Plus service is providing users with good value and the revenue is helping pay for more content, which is helping improve the service and make it more appealing.
Hulu’s subscriber base has grown from
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