As it ramps up for its initial public stock offering, there’s been a lot of attention focused on Facebook’s lack of performance as an advertising platform, despite its enormous size and reach. It’s an important issue for investors thinking about areas of future growth for the giant social network, as they try to justify what is likely to be a market value of at least $100 billion. But Facebook has other ways of monetizing its vast user base that could have even more growth potential — although they also come with more risk. One of those is Facebook Credits as a payment method for both virtual goods and real-world goods. Could Facebook become a networked version of PayPal?
Anyone who has played Facebook-based games such as Cityville or Texas Hold ‘Em Poker is likely familiar with Credits, since they are the default method of payment for Facebook games and…
View original post 952 more words